ERG Syal Publications in a glance

  • Rapport de synthèse
  • Evolution des styles alimentaires à Dakar
  • La construction de la qualité des produits alimentaires
  • Le poisson fumé sur la Petite Côte sénégalaise
  • Approches et méthodes
  • La transformation artisanale de l’huile de palme au Bénin et au Nigeria
  • Consommation alimentaire des ménages urbains au Bénin
  • Les pratiques alimentaires à Ouagadougou, Burkina Faso
  • L’attiéké au Bénin
  • L’aspiration au changement alimentaire à Cotonou, Bénin
  • Production et commercialisation de l’afitin fon dans la région d’Abomey-Bohicon au Bénin
  • New issue of the journal
  • The reinterpretation of the agri-food system and its spatial dynamics through the industrial district
  • Apprendre à innover dans un monde incertain
  • Alimentos e Manifestações Culturais
  • Sistemas Agroalimentarios Localizados en America Latina. Alternativas para el desarrollo territorial
  • Methods and Procedures for Building Sustainable Farming Systems
  • Agriregionieuropa - Numero 30 - Settembre 2012
  • Investigación e innovación en el sector del aceite de oliva en España
  • NEW BOOK: Farming Systems Research into the 21st Century: The New Dynamic
  • La Innovacion en el sector Agroalimentario Euroregional Galicia-Norte de Portugal
  • Quality: A multi and interdisciplinary perspective
  • A proposal for analysing the performance of agricultural processing cooperatives
  • Group heterogeneity and cooperation on the geographical indication regulation: The case of the ‘‘Prosciutto di Parma’’ Consortium
  • International Marketing and Trade of Protected Designation of Origin Products
  • Processes of qualification and spillover effects: the case of Prosciutto di Parma Pdo
  • Geografi ska ursprungsbeteckningar - En preliminär reflektion
  • D’une production localisée à une indication géographique en Amazonie : les enjeux écologiques de la production de farinha de Cruzeiro do Sul
  • Perspectivas Rurales
  • François Boucher evoca Syal en el momento de su visita en Bolivia
  • Local Agri-food Systems in a Global World: Market, Social and Environmental Challenges
  • De la leche al queso: queserías rurales de América Latina
  • SEGREDO DA TERRA  - A New Food System in a New Economy
  • SEGREDO DA TERRA - One or more Organic Agricultures?
  • Sviluppo rurale sostenibile / Sustainable rural development
  • Gastronomins (politiska) geografi
  • Guía metodológica para la activación de sistemas agroalimentarios localizados (sial)

IT | International Marketing and Trade of Protected Designation of Origin Products

Publications & Resources

Tags: geographic indication

C. Mora, D. Menozzi.

This study aims to analyse the international marketing and trade strategies implemented by Italian quality food producers with special attention to the export and trade issues for two important Italian PDO products: Prosciutto di Parma PDO and Parmigiano-Reggiano PDO.

The international marketing and trade strategies will be analyzed according to the four Ps approach, widely applied in national marketing studies especially for food industrial products (Padberg et al., 1997). In particular, PDO products and other EU quality labelled products, has been analyzed in international trade contexts using other methodologies (such as sector analysis). The paper reports theories and case studies of the supply chain players strategies, focusing on the rapid change in trading and distribution channels. The future of PDO and PGI products is not only connected to their positioning, promotion and international protection but also to the strategies of the retail leaders and to the overall strategy of the producers, ranging from small to international companies. The latter are more and more present in the market of EU quality labelled product which represents a diversification and a good investment to improve market positioning.

In Canavari M., Cantore N., Castellini A., Pignatti E., Spadoni R. (2009): “International marketing and trade of quality food products”, Wageningen Academic Publishers, 61-81.

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Created 23.05.12 Updated 23.05.12