Articles in Category: Research & Development

PT | EVALUATION OF PROVE - Avaliação do Projecto de Cooperação Interterritorial — PROVE — PROMOVER E VENDER

Research & Development
EVALUATION OF PROVE - Avaliação do Projecto de Cooperação Interterritorial — PROVE — PROMOVER E VENDER

A team of researchers, including member of UTAD and Technical University of Lisbon, have just concluded a study of the Project PROVE- Promote and Sell, supported by the Portuguese Leader network, a direct/proximity selling experience, through baskets of fresh fruits and vegetables, having as objectives: to support producers in the promotion and marketing of their products; to ensure the freshness and quality of the products; and to strengthen the ties between rural and urban communities. The study analyzed the contribution of this project to sustainable development and maintenance of local territorial dynamics and researched the perspectives of producers, consumers and local development actors in different regions of Portugal. The results show that farmers increased the area and diversified the production, and improved marketing conditions and household income.