PT | Agri-food Traditional Products: From Certification to the Market - Portuguese recent evolution

(EC) Regulations 2081/92 and 2082/92, replaced by Council Regulations (EC) 510/2006 and 509/2006, respectively, are an important contribution to establishing the foundations of European Policy on agri-food quality. They include the protection of agricultural as well as food product designations at European level, particularly those which bear a close relationship with their production area and which, due to their geographical origin and/or specific modes of production, present distinctive characteristics. Under those regulations a thousand designations are estimated to be protected within the European Union, of which about eight hundred are regularly present in the markets, accounting for a 14.2 billion Euro turnover. Portugal alone has 120 protected designations (15% of all European designations) which originate a seventy million Euro turnover (0.5% of the turnover generated by the PDO/PGI at European level). Fifteen years after the first PDO/PGI products have appeared on the national market, we believe it is important to look into the state of the art of these products in Portugal. The main goal of the present paper is to provide an overall view on the main trends of the PDO/PGI products sector at national level. The methodology used consists of a descriptive analysis of a set of specific indicators regarding three main variables: Production; Prices and Commercialization. Globally, this type of products is not very commercially widespread, despite the positive sustained evolution registered by some. As a rule these products have a poor productive dimension, which in a way may explain the lack of internationalization of the sector.

Key-words: Portugal, Protected Designation of Origin and Protected Geographical Indication, policies, market, consumers, perceptions and preferences.